“I can’t imagine a time in history when the competencies, skills and the knowledge of the men and women in competitive intelligence are more needed and relevant to a company being able to design a winning strategy and act on it.” (John E. Pepper, Chairman, P&G, 1999).
A systematic and ethical program for gathering information about your competitors and general business trends is critical to further your organization’s goals. Competitive Intelligence (CI) focuses on the external elements of your business environment, beginning with collecting the data, analysing and interpreting it, and integrating the results into your business decisions.
Novus consultants have the skills and methodologies to help you better understand your industry and competitors. A robust CI approach will help you make informed decisions, based on current information and future projections.