Performance Management and Assessment
Although many companies today still cling to a sales orientation in carrying out their business, focusing more on inundating the market with new products, there are many business that have taken a more customer-oriented view of marketing. Database marketing is extensively using the customer information stored in databases for the development of better customer relationships and ultimately, increasing an organization’s profits.
Through analyzing your customers’ purchasing behaviour, you could target high potential and high value customers in order to gain market share and “share-of-wallet”.
Novus consultants have extensive experience in analyzing customer databases for large commercial enterprises, medium-sized companies and not-for-profit organizations. We do more than analysis, and can provide a solution that addresses your technological and business-oriented challenges.