Export Marketing Program
Novus, under the project leadership of Bob Jolliffe, was commissioned by ACOA to test the feasibility and then, if appropriate, design a program directed at helping small and medium size businesses (SMEs) to develop export marketing plans that integrated e-business practices. When we proved the concept to be feasible, we proceeded to design the program including key steps needed to implement the program and provide assistance to SMEs. ACOA approved the program design and asked Novus to implement a pilot project. The success of the pilot resulted in the program being expanded and rolled out across the province.