Research and Innovation
Change always presents opportunities; the challenge is knowing which opportunities offer the best potential. Feasibility studies provide the information necessary to make these decisions by answering the following questions:
- What is the need?
- Who will use the product or service and how often will they use it?
- What are the costs and what are the sources of funding?
- What will be the potential operating costs and revenues?
- Should the project proceed at this time, and if so, how?
We investigate market demand with all the techniques available to modern market research including focus groups and fieldwork, using a rigorous process and supported by analysis of the economic viability and impact of proceeding.
Our process is designed to give you the confidence you need to make that critical decision of what opportunities to tackle and how best to proceed.