Faciltation and Negotiation
Whether you are considering new markets or a new product line or simply maintaining the status quo, it is essential to have a well developed marketing plan. While you may not be planning changes, your market is evolving, and you want to be aware of changes so that you can plan proactively.
A marketing plan is the result of a systematic, creative, well thought-out process that is designed to uncover new business opportunities or to effectively respond to existing ones. Marketing planning is a difficult task due to numerous uncontrollable external factors that influence an organization.
Novus has proven experience in the successful crafting of marketing plans that focused not only on the creation of the marketing strategy, but also on the delivery of a roadmap for the expected performance of the company. In this way, clients were able to monitor and enhance their business performance and ensure their plan was delivering the business results they expected. It also provided them with an opportunity to have a proactive approach in dealing with unforeseen circumstances.